Screenshot of the Pandora homepage.
Commercial? Yes
Type of site Internet radio
Registration Optional
Owner Pandora Media, Inc.
Created by The Music Genome Project

Pandora is an automated music recommendation and Internet radio service created by the Music Genome Project. Users enter a song or artist that they enjoy, and the service responds by playing selections that are musically similar. Users provide feedback on approval or disapproval of individual songs, which Pandora takes into account for future selections.

While listening, users are offered the ability to buy the songs or albums at Amazon MP3, , or the iTunes Store. Over 400 different musical attributes are considered when selecting the next song. These 400 attributes are combined into larger groups called focus traits. There are 2,000 focus traits. Examples of these are rhythm syncopation, key tonality, vocal harmonies and displayed instrumental proficiency.

The Pandora media player is based on OpenLaszlo. Pandora can also be accessed through many stand-alone players such as Frontier Silicon-based connected audio systems, Slim Devices and Sonos product. On July 11, 2008, Pandora launched a mobile version of their software available on the Apple iPhone and iPod Touch through the iTunes App Store. As of December 3, 2008, Pandora has confirmed two million iPhone users have downloaded and installed its application. Pandora is also available for Windows Mobile and BlackBerry mobile phones and also WebOS used on the Palm Pre device. MSN Radio used Pandora up until June 18, 2008, which was launched two years before.

The service has two subscription plans: a free subscription supported by advertisements and a fee-based subscription without ads. There are also advertisements in "Pandora Mobile" for mobile phones and the "Pandora in The Home" computer appliance. In 2007, the service introduced "Pandora Classical", incorporating classical music from the baroque period to the contemporary period into its Music Genome Project.

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