Ultimate Fighting Championship
Type Private
Founded 1993
Founder Art Davie, Rorion Gracie, Robert Meyrowitz
Headquarters Las Vegas, Nevada, United States
Key people Lorenzo Fertitta, Chairman/CEO
Dana White, President
Marc Ratner, VP Regulatory Affairs
Joe Silva, VP Talent Relations/Matchmaker
Industry Mixed Martial Arts promotion
Parent Zuffa, LLC
Website http://www.ufc.com/

The Ultimate Fighting Championship is a U.S.-based mixed martial arts organization. Dana White serves as the president of UFC, owned by casino-moguls Frank and Lorenzo Fertitta.

Zuffa, LLC, headquartered in Las Vegas, Nevada, owns and operates the UFC. The UFC focuses on the heavier weight classes in MMA, whereas its associate promotion, World Extreme Cagefighting , focuses on the lighter weights.

The UFC began as a single-event tournament which aimed to find the world's best fighters, irrespective of their style . Although there were a limited number of rules, promoters marketed fighting in the UFC as no holds barred and contests were often violent and brutal. Early UFC fights were less sport than spectacle, which led to accusations of "human cock fighting" by Senator John McCain and others. Political pressures eventually led the UFC into the underground as pay-per-view providers nixed UFC programming, nearly extinguishing the UFC's public visibility.

As political pressure mounted, the UFC reformed itself, slowly embracing stricter rules, becoming sanctioned by State Athletic Commissions, and marketing itself as a legitimate sporting event. Dropping the no holds barred label and carrying the banner of mixed martial arts, the UFC has emerged from its political isolation to become more socially acceptable, regaining its position in pay-per-view television.

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